Matt Villanueva //

Tweet Powered Conveyor

College isn't getting any cheaper. But WF offers students lots of ways to cover the costs and make higher eduction a little easier to obtain. 

To celebrate that fact we created the world's first Twitter powered conveyor. Working together, students across the country moved backpacks full of prizes towards the edge one tweet at a time. The last person to tweet at the precise moment when the backpack tipped off the edge and into the shipping box won what was inside. 

The experience streamed live for 8 hours and organically trended across the entire United States. Yep, all 50 of them.

Interesting Trivia: $500 in quarters weighs 25 lbs.

Digital | Social

This is actually the second time we've mounted this initiative.

<--- Here's the 1.0

The Anti-social Campaign

Torani, a flavored syrup provider, asks what I'd be like if we all just powered down for a bit and enjoyed life.